What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Subaru of Gallatin dedicated locally to the Love Promise?

Our Owner and Operator, Frank Williams, makes it his mission to ensure that we support our local community. He promises to partner with our community through various sponsorships and partnerships. All of us with the Subaru of Gallatin team are proud and honored to have the privilege to work and serve in our Gallatin, Tennessee community! We have developed a better way of doing business. "A better way. Your way." We want your car buying experience to be different, with a friendly, customer-first atmosphere built on honesty, integrity, and transparency.

The Humane Society of Sumner County
Gallatin Parks and Recreation
Volunteer State Community College
Shalom Zone
Make A Wish of Middle Tennessee
 Subaru Love Promise Heart

Love Promise Stories from Subaru of Gallatin

Subaru and Subaru of Gallatin believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru brings Gallatin Charities together  –  Mary G

Just a few months ago it was hard to say what kind of impact the Pawpalooza Pet Festival would be able to have raising money for the Gallatin Miracle Park. Only in its third year, the new festival was still growing in its efforts to make the area more pet-friendly, and fundraising has only been more difficult during Covid-19. So it only meant that much more when Subaru of Gallatin teamed up with Mary and the Gallatin Parks and Recreation department to make sure the pet festival was a huge success. By donating awesome plush squeaky toys and pet waste bags, as well as a fun photo op doghouse for the guests and their humans to enjoy, the festival was a bigger success than we could have anticipated in 2020. This event also gave exposure to other organizations that needed the community’s support this year, including the Sumner County Humane Society who brought adoptable animals to Pawpalooza. Usually SCHS is so busy with fundraisers of their own they had previously been unable to participate, but this year’s pandemic changed all that. And in searching for new ways to raise money and awareness for SCHS the time was finally right to partner with Pawpalooza Pet Festival. And because of the support of Subaru of Gallatin - along with approximately 600 guests, 196 dogs and two cats - the 2020 Pawpalooza Pet Festival was a huge success. Subaru of Gallatin’s role in Pawpalooza helped raise awareness of homeless pets in the community but also the need we have for help to finish building the Gallatin Miracle Park. Plus, all nine dogs brought to the festival found loving homes, and through the generosity of the sponsors, vendors and visitors to the event, nearly $2,000 was raised for the Gallatin Miracle Park, an all-inclusive playground, ballfield and pedal park under construction for those in the community with difference physical and mental disabilities. When finished this will be the largest in middle Tennessee that promotes all citizens to play together NOT separate. Gallatin Parks and Recreation is grateful for the partnership with Subaru of Gallatin and look forward to future events together. In fact, Pawpalooza Pet Festival is so excited that Subaru of Gallatin pledged to be a sponsor again next year, to make the best, even better. Gallatin and all of Sumner County will be forever grateful for all the blessings that were bestowed on us this year for both our furry friends and our friends with special needs. Thank you, Subaru of Gallatin.

Subaru helps Student Succeed THEIR WAY!  –  Karen M

Anedra Moore is a single mom who has overcome multiple obstacles that most people would have crumbled under. She survived an abusive marriage and is a suicide attempt survivor. She decided to live life to the fullest after her suicide attempt, found a great career and adopted a child and her special needs sibling. Life was great again. Then devastation struck Anedra again when she lost her job. Her father encouraged her to go back school but she had no way of knowing how she would pay for it or care for her children. However, with her parents help and being awarded a scholarship through the Volunteer State College Foundation, she was able to complete her degree in Cyber Security. Just prior to her graduation, her biggest supporter and cheerleader, her father, passed away. Anedra said she couldn’t have survived all of this if it weren’t for the Volunteer State College Foundation scholarship and the friends she made along the way. She has come out a stronger woman and has chosen to make the most of every moment. Anedra put it best by saying: “Because of your scholarship, I can provide a better future for my two children. Your generosity truly makes a difference by turning dreams into realities.” This is only one of over 200 stories that the Foundation has the honor of hearing each year through the investment of donors into the lives of students. Thanks to our partner, Subaru of Gallatin we are able to provide 7 more scholarships a year to people just like Anedra”

Subaru Reads with a Purpose!  –  PJ D

The new Subaru of Gallatin, Tennessee has already made a huge impact on the community. PJ Davis, Director early on has developed a partnership through the Gallatin Shalom Zone and Frank Williams, Owner and Ellis Johnson General Manager. Gallatin Shalom Zone is a community resource center based in a 50,000 square foot old historic Black high school. The center rents to non-profits at below-market rent. The nonprofits including a Head Start with 88 children, counseling, and other services. Gallatin Shalom has their own programs in addition to owning and operating the building. The programs include an after school program, library, summer camp, training space, and adult education programs. “Everyone at Shalom gives back to the community,” stated PJ Davis the Executive Director.PJ Davis invited Subaru to come to the Shalom Zone for part of the sales force training.“We loved having Subaru in our building and getting to know the new sales team they have so much excitement and energy coming to Subaru and Gallatin is thrilled to have the dealership in our city” stated, PJ Davis Director. Subaru enjoyed being part of Dr. Seuss Week by reading to the after-school program. Ben Webster who is in sales at the new Gallatin Store read to the program.